Can bonus packs mislead consumers? : a demonstration of how behavioural consumer research can inform unfair commercial practices law on the example of the ECJ's Mars judgement
Year of publication: |
June 2017
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Authors: | Purnhagen, Kai ; Herpen, Erica van |
Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 230313-9. - Vol. 40.2017, 2, p. 217-234
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Subject: | Behavioural consumer | Unfair commercial practices | Average consumer | Mars judgement | Konsumentenverhalten | Consumer behaviour | Verbraucherschutz | Consumer protection | EU-Staaten | EU countries |
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