Book reviews - Brand failures: The truth about the 100 biggest branding mistakes of all time
| Year of publication: |
2005
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| Authors: | Haig, Matt ; Rothman, James |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 47.2005, 1, p. 100-104
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