Book reviews - From brand vision to brand revaluation: Strategically building and sustaining brands
Year of publication: |
2002
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Authors: | Chernatony, Leslie De ; Bradley, Nigel |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 44.2002, 2, p. 245
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