BOOK REVIEWS - Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble.
Year of publication: |
2004
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Authors: | Dyer, Davis ; Dalzell, Frederick ; Olegario, Rowena ; Miskell, Peter |
Published in: |
Business history review. - Cambridge : Cambridge University Press, ISSN 0007-6805, ZDB-ID 1395x. - Vol. 78.2004, 3, p. 559-561
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