Book reviews - The mental world of brands: Mind, memory and brand success
| Year of publication: |
2002
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|---|---|
| Authors: | Franzen, Giep ; Bouwman, Margot ; Chernatony, Leslie de |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 44.2002, 4, p. 487
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