Book reviews - Understanding marketing: A European casebook
Year of publication: |
2003
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Authors: | Phillips, Celia ; Pruyn, Ad ; Kestemont, Marie-Paul ; Swift, Jonathan S. |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 45.2003, 3, p. 405
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