Boomer marketing : selling to a recession resistant market
Ian Chaston
| Year of publication: |
2009 ; 1. publ.
|
|---|---|
| Authors: | Chaston, Ian |
| Publisher: |
London : Routledge |
| Subject: | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Marketing | USA | United States | Älterer Mensch | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 265 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century E's. 0907 |
| ISBN: | 0-415-48962-8 ; 0-415-48963-6 ; 978-0-415-48962-1 ; 978-0-415-48963-8 ; 0-203-87639-3 ; 978-0-203-87639-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003782038