Extent: | XII, 265 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century E's. 0907 |
ISBN: | 0-415-48962-8 ; 0-415-48963-6 ; 978-0-415-48962-1 ; 978-0-415-48963-8 ; 0-203-87639-3 ; 978-0-203-87639-8 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003782038