Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Fengyan Cai, Rajesh Bagchi, Dinesh K. Gauri
| Year of publication: |
February 2016
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| Authors: | Cai, Fengyan ; Bagchi, Rajesh ; Gauri, Dinesh Kumar |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015/2016, 5, p. 804-816
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| Subject: | low discount | price promotion | transaction value | acquisition value | Niedrigpreisstrategie | Low-cost strategy | Rabatt | Rebate | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucv057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011435803