Boost Your Marketing ROI with Experimental Design
| Year of publication: |
2001
|
|---|---|
| Authors: | Almquist, Eric ; Wyner, Gordon |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - Vol. 79.2001, 9, p. 135-142
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