Boosting engagement with healthy food on social media
Year of publication: |
2022
|
---|---|
Authors: | Pancer, Ethan ; Philp, Matthew ; Noseworthy, Theodore J. |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 11, p. 3007-3031
|
Subject: | Affect | Calculative mindset | Calories | Consumer behavior | Engagement | Facebook | Fat | Food | Healthy food | Mindset | Social media | Social Web | Social web | Deregulierung | Deregulation | Ernährungsverhalten | Eating habit | Gesundheitsvorsorge | Preventive care | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Ernährung | Nutrition |
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