Booth attractiveness : scale development and model testing from a mental budgeting perspective
Year of publication: |
2023
|
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Authors: | Wang, Jingya ; Wang, Yao-Chin ; Zhang, Lu ; Fu, Rachel J. C. |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 47.2023, 7, p. 1136-1160
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Subject: | trade expositions | booth attractiveness | impulse buying | mental budgeting | anticipated satisfaction |
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