Borderless direct marketing? : status quo, trends and outlook
Year of publication: |
2007
|
---|---|
Authors: | Hesse, Jürgen ; Krafft, Manfred ; Peters, Kay |
Published in: |
International direct marketing : principles, best practices, marketing facts. - Berlin : Springer, ISBN 3-540-39631-4. - 2007, p. 3-40
|
Subject: | Direktmarketing | Direct marketing | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | 1992-2001 |
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