Borderless media : rethinking international marketing
Jagdish N. Sheth
| Year of publication: |
2020
|
|---|---|
| Authors: | Sheth, Jagdish N. |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 28.2020, 1, p. 3-12
|
| Subject: | cross-cultural marketing | influencer marketing | international marketing | social media | word of mouth | Social Web | Social web | Virales Marketing | Viral marketing | Internationales Marketing | International marketing | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X19897044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012167070