Born globals, the choice of globalization strategy, and the market's perception of performance
Year of publication: |
2007
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Authors: | Gleason, Kimberly C. ; Wiggenhorn, Joan |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 13823073. - Vol. 42.2007, 3, p. 322-335
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