The Bottom Line - No longer confined to the style-conscious people in the marketing department, brand management is now a form of corporate risk management. As companies go global, the finance department gets involved.
Year of publication: |
2008
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Authors: | Johns, Elizabeth |
Published in: |
AFP Exchange / Association for Financial Professionals (AFP) : turning knowledge into performance. - Bethesda, Md. : AFP, ISSN 0731-1281, ZDB-ID 20062370. - 2008, p. 88
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