Bounded Irrationality: Chancen und Grenzen beim verhaltensbasierten Pricing
| Year of publication: |
2018
|
|---|---|
| Authors: | Krämer, Andreas |
| Published in: |
Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 35.2018, 2, p. 102-110
|
| Publisher: |
St.Gallen : Thexis Verlag |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Article |
| Language: | German |
| Other identifiers: | hdl:10419/275975 [Handle] RePEc:zbw:hsgmrs:275975 [RePEc] |
| Source: |
Persistent link: https://www.econbiz.de/10014337460