Bounded Rationality, Planning, Standardization of International Strategy, and Export Performance: A Structural Model Examination
| Year of publication: |
1999
|
|---|---|
| Authors: | Shoham, Aviv |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 7.1999, 2, p. 24-50
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