Box-office forecasting in Korea using search trend data : a modified generalized Bass diffusion model
Daekook Kang
Year of publication: |
2021
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Authors: | Kang, Daekook |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 21.2021, 1, p. 41-72
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Subject: | Box-office forecasting | Modified generalized Bass diffusion model | Search trend data | Korean film market | NAVER search trend | Innovationsdiffusion | Innovation diffusion | Südkorea | South Korea | Prognoseverfahren | Forecasting model |
Saved in:
Online Resource