BP's solar business model : a case study on BP's solar business case and its drivers
Year of publication: |
2014
|
---|---|
Authors: | Lüdeke-Freund, Florian |
Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 6.2014, 3, p. 300-328
|
Subject: | British Petroleum | BP Solar | solar energy | business case for sustainability | business case drivers | management | business model | strategy | innovation | business environment | case study | content analysis | Geschäftsmodell | Business model | Sonnenenergie | Solar energy | Strategisches Management | Strategic management | Photovoltaik | Photovoltaics |
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