BPM for supporting customer relationship and profit decision
Year of publication: |
2016
|
---|---|
Authors: | Lau, Henry ; Nakandala, Dilupa ; Samaranayake, Premaratne ; Shum, Paul K. |
Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 22.2016, 1, p. 231-255
|
Subject: | CRM | Decision support systems | Relationship marketing | Analytical hierarchy process | Business process re-engineering | Cross-functional integration | Beziehungsmarketing | Management-Informationssystem | Management information system | Prozessmanagement | Business process management | AHP-Verfahren | AHP approach | Lieferantenmanagement | Supplier relationship management |
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