Brain Mechanisms of Persuasion: How "Expert Power" Modulates Memory and Attitudes
Year of publication: |
2008-07-16
|
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Authors: | Klucharev, Klucharev, V. ; Smidts, Smidts, A. ; Fernández, Fernández, G. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | attitude | celebrities | expertise | memory encoding | neuroeconomics | persuasion | social influence |
Extent: | application/pdf |
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Series: | ERIM Report Series Research in Management. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureri Number ERS-2008-038-MKT |
Classification: | C44 - Statistical Decision Theory; Operations Research ; M - Business Administration and Business Economics; Marketing; Accounting ; M31 - Marketing ; M37 - Advertising |
Source: |
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Brain Mechanisms of Persuasion: How "Expert Power" Modulates Memory and Attitudes
Klucharev, V., (2008)
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Stallen, Stallen, M., (2009)
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Cognitive and Affective Consequences of Two Types of Incongruent Advertising
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