Brainstorm - Why selling to the poor is good for business.
| Year of publication: |
2004
|
|---|---|
| Authors: | Prahalad, C.K. |
| Published in: |
Fortune. - Zofingen : Time Inc, ISSN 0015-8259, ZDB-ID 1300659. - Vol. 150.2004, 10, p. 70-75
|