Branch as brand - Your brand should be singular and branches should be easy on the eyes while reflecting core differentiating values -- But all that is easier said than done. See what's working now and pick up some practical advice for effectively displaying brand throughout your network.
| Year of publication: |
2006
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|---|---|
| Authors: | Bielski, Lauren |
| Published in: |
ABA banking journal. - New York, NY : Simmons-Boardman, ISSN 0194-5947, ZDB-ID 423749. - Vol. 98.2006, 8, p. 36-40
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