Brand adoption by BoP retailers
Year of publication: |
2017
|
---|---|
Authors: | Sinha, Piyush Kumar ; Gupta, Suraksha ; Rawal, Saurabh |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 20.2017, 2, p. 181-207
|
Publisher: |
Emerald Publishing Limited |
Subject: | Grounded theory | Distribution | Small retailers | Bottom of the pyramid (BoP) | Brand adoption | Kirana |
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