Brand aesthetics : the concept, usage and effectiveness
Tiia Tuisku
| Year of publication: |
2008 ; [1. Aufl., als Ms, gedr.]
|
|---|---|
| Authors: | Tuisku, Tiia |
| Publisher: |
Berlin : dissertation.de |
| Subject: | Markenführung | Brand management | Produktgestaltung | Product design | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour | Schweiz | Switzerland | Finnland | Finland | Markenimage | Verbraucherverhalten |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 235 S. graph. Darst. 210 mm x 150 mm, 330 gr. |
|---|---|
| Series: | Dissertation.de. - Berlin : Winter Industries, ZDB-ID 2171975-5. - Vol. 1485 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Zürich, Univ., Diss., 2007 |
| Notes: | Erscheint: 15. September 2008 |
| ISBN: | 978-3-86624-385-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003754610