Brand affiliation and the hotel asset market
Year of publication: |
2023
|
---|---|
Authors: | Liu, Peng ; Freybote, Julia ; Das, Prashant |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 109.2023, p. 1-9
|
Subject: | Asset market | Brand affiliation | Hotel investors | Information asymmetry | Signaling theory | Hotellerie | Hotel industry | Asymmetrische Information | Asymmetric information | Markenführung | Brand management | Signalling | Finanzmarkt | Financial market | Markenimage | Brand image |
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