BRAND ALLIANCES AS SIGNALS OF PRODUCT QUALITY
Year of publication: |
1994
|
---|---|
Authors: | Rao, Akshay R. ; Ruekert, Robert W. |
Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 2418484. - Vol. 36.1994, 1, p. 87-98
|
Saved in:
Saved in favorites
Similar items by person
-
RESEARCH NOTES AND COMMUNICATIONS - Signaling Unobservable Product Quality Through a Brand Ally
Rao, Akshay R., (1999)
-
Brand alliances as information about unobservable product quality
Rao, Akshay R., (1997)
-
The organization of marketing activities : a contingency theory of structure and performance
Ruekert, Robert W., (2009)
- More ...