Brand ambassador and customer patronage of FMCGs : mediating effect of advertisement believability
Mustapha Yusuf Ismaila, Issa Binta Oziohu
| Year of publication: |
2021
|
|---|---|
| Authors: | Ismaila, Mustapha Yusuf ; Oziohu, Issa Binta |
| Published in: |
Journal of business. - Lima : Universidad del Pacífico, ISSN 2078-9424, ZDB-ID 2859035-1. - Vol. 13.2021, 1, p. 19-34
|
| Subject: | Brand Ambassador | Customer | Customer Patronage | FMCGs | Mediating Effect | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Werbewirkung | Advertising effects | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21678/jb.2021.1628 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169987