Brand America : the mother of all brands
Year of publication: |
2004
|
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Authors: | Anholt, Simon ; Hildreth, Jeremy |
Publisher: |
London : Cyan |
Subject: | Brand name products | Case studies | United States |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael, (2000)
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The best of branding : best practices in corporate branding
Gregory, James R., (2004)
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Creating corporate reputations : identity, image, and performance
Dowling, Grahame R., (2001)
- More ...
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Brand America : the making, unmaking and remaking of the greatest national image of all time
Anholt, Simon, (2010)
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Anholt, Simon, (2005)
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Hildreth, Jeremy, (2015)
- More ...