Brand and automaticity
door Jia Liu
| Year of publication: |
2008
|
|---|---|
| Authors: | Liu, Jia |
| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 181 S. graph. Darst. |
|---|---|
| Series: | CentER dissertation series / Center for Economic Research, Tilburg University : CDS. - Amsterdam : Thesis Publ., ZDB-ID 2132873-0. - Vol. 214 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Tilburg, Univ., Diss., 2008 |
| ISBN: | 978-90-5668-215-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003846134