Brand and price advertising in online markets
Michael R. Baye; John Morgan
| Year of publication: |
2009
|
|---|---|
| Authors: | Baye, Michael R. ; Morgan, John |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 55.2009, 7, p. 1139-1151
|
| Subject: | Preismanagement | Pricing strategy | Preisstreuung | Price dispersion | Werbung | Advertising | Markenführung | Brand management | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003864225