Brand and product integration in horizontal mergers and acquisitions
Year of publication: |
2010
|
---|---|
Authors: | Dũng Anh Vũ ; Shi, Yongjiang ; Gregory, Mike |
Published in: |
European journal of international management : EJIM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-6757, ZDB-ID 2416808-7. - Vol. 4.2010, 1/2, p. 79-119
|
Subject: | Übernahme | Takeover | Betriebliche Wertschöpfung | Value creation | Markenartikel | Brand | Post-Merger-Integration | Post-merger integration | Horizontale Integration | Horizontal integration | 1985-2006 |
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