Brand attachment toward functional, symbolic and hedonic brands
Cecilia Ugalde and Natalia Vila-Lopez and Ines Kuster-Boluda
| Year of publication: |
2023
|
|---|---|
| Authors: | Ugalde, Cecilia ; Vila-Lopez, Natalia ; Küster, Inés |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 27.2023, 3, p. 470-488
|
| Subject: | Attachment | Brand | Cross-industry | Positioning | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Hedonischer Preisindex | Hedonic price index |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-09-2021-0228 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014288977