Brand attitudes as measures of advertising effects
Jerome D. Greene and J. Stevens Stock
| Year of publication: |
1966
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|---|---|
| Authors: | Greene, Jerome D. ; Stock, J. Stevens |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 6.1966, 2, p. 14-22
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| Subject: | Werbungsbetrieb | Markenartikel |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002520894