Brand authenticity : testing the antecedents and outcomes of brand management's passion for its products
Julie Guidry Moulard (Louisiana Tech University), Randle D. Raggio (University of Richmond), Judith Anne Garretson Folse (Louisiana State University)
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Moulard, Julie Guidry ; Raggio, Randle D. ; Folse, Judith Anne Garretson |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 6, p. 421-436
|
| Subject: | Markenführung | Brand management | Glaubwürdigkeit | Credibility | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20888 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011491944