Brand authentification : creating and maintaining brand auras
Nicholas Alexander
| Year of publication: |
2009
|
|---|---|
| Authors: | Alexander, Nicholas |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 43.2009, 3/4, p. 551-562
|
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009525850