Brand Awareness Quotient: A Metric for Effectiveness of Employer Branding Initiatives
Year of publication: |
2016
|
---|---|
Authors: | Ratra, Komal ; Neelam, Netra |
Published in: |
International Journal of Applied Management Sciences and Engineering (IJAMSE). - IGI Global, ISSN 2327-7491, ZDB-ID 2769700-9. - Vol. 3.2016, 2 (01.07.), p. 62-74
|
Publisher: |
IGI Global |
Subject: | Awareness | Brand | Employer | Matrix | Quotient | Strategy |
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