Brand-New Ball Game - A baseball team suffers when each player hits and fields according to his own separate game plan. Likewise, your bank descends into disorder when each salesperson pursues his own individual selling style. A better approach -- A more consistent way to hit them out of the ball park -- Is to align the setting process with the brand.
Year of publication: |
2006
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Authors: | Miller, Nick |
Published in: |
ABA bank marketing : the premier source of innovative marketing for the financial services industry. - Washington, DC : ABA Marketing Network, ISSN 1539-7890, ZDB-ID 20619030. - Vol. 38.2006, 7, p. 28-33
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