Brand betrayal and moral judgment : consumers' responses to M&A of local foodservice brands
Year of publication: |
2022
|
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Authors: | Yu, Heyao ; Legendre, Tiffany S. ; Jung, InHaeng |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 34.2022, 12, p. 4592-4608
|
Subject: | Brand betrayal | Foodservice | Locavore | Merger and acquisitions | Moral judgment | Relationship quality | Übernahme | Takeover | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Ethik | Ethics |
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