Brand-building and the elements of success : discoveries using historical analyses
Year of publication: |
2014
|
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Authors: | Miller, Dale |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 17.2014, 2, p. 92-111
|
Subject: | Brand building | Historical analysis | Brand orientation | Brand heritage | Archival reseach | Corporate brand management | Markenführung | Brand management | Markenarchitektur | Brand architecture | Markenartikel | Brand | Markenimage | Brand image |
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