Brand-building efforts in high and low performing small and medium-sized enterprises (SMEs)
Year of publication: |
2016
|
---|---|
Authors: | Odoom, Raphael |
Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 23.2016, 4, p. 1229-1246
|
Subject: | Branding | Emerging market | Small business | Brand building | small and medium-sized enterprises (SMEs) | KMU | SME | Markenführung | Brand management | Schwellenländer | Emerging economies |
-
Branding and outcomes in small and medium-sized enterprises (SMEs) : a resource-capability approach
Odoom, Raphael, (2017)
-
Anderson, Stephen J., (2022)
-
Odoom, Raphael, (2017)
- More ...
-
Dialogic features of brand South Africa’s website and tourists’ intentions to visit
Hinson, Robert E., (2019)
-
Service recovery satisfaction in offline and online experiences
Odoom, Raphael, (2019)
-
The impact of stakeholder market orientation on sustainability performance at tourism destinations
Tsetse, Ernest Kafui Kwasi, (2021)
- More ...