Brand building on the internet : an empirical analysis
Eifert, Dietmar ; Pippow, Ingo ; Müller, Günter. IIG. Hrsg.: G. Müller ...
| Year of publication: |
2003
|
|---|---|
| Authors: | Eifert, Dietmar ; Pippow, Ingo ; Müller, Günter |
| Publisher: |
Freiburg i. Brsg. : IIG |
| Subject: | Internet | Handel | Markeninformation | Marke |
| Extent: | 24 Bl. graph. Darst. |
|---|---|
| Series: | IIG-Berichte. - Freiburg i. Br. : IIG, ISSN 0945-800X. - Vol. [20]03,3 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 21 - 24 |
| Classification: | Marketing ; Handel |
| Source: |
Persistent link: https://www.econbiz.de/10004908586