Brand building using Indian sports celebrities : a strategic decision
Year of publication: |
2010
|
---|---|
Authors: | Patra, Supriyo ; Datta, Saroj |
Published in: |
Storming the global business : rise of the Asian tigers. - New Delhi : Excel Books, ISBN 978-81-7446-788-1. - 2010, p. 197-212
|
Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Celebrity-Werbung | Celebrity endorsement | Sportler | Athletes | Indien | India |
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