Brand capital and credit ratings
Year of publication: |
2023
|
---|---|
Authors: | Hasan, Mostafa Monzur ; Taylor, Grantley |
Published in: |
The European journal of finance. - London [u.a.] : Taylor & Francis Group, ISSN 1466-4364, ZDB-ID 2001610-4. - Vol. 29.2023, 2, p. 228-254
|
Subject: | Brand capital | corporate governance | credit ratings | information asymmetry | Kreditwürdigkeit | Credit rating | Asymmetrische Information | Asymmetric information | Markenführung | Brand management | Corporate Governance | Corporate governance | Markenartikel | Brand |
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