Brand choice and brand switching : a case study of relocated consumers
Year of publication: |
2017
|
---|---|
Authors: | Govender, Krishna K. |
Published in: |
African journal of economic and management studies : AJEMS. - Bingley : Emerald, ISSN 2040-0705, ZDB-ID 2556176-5. - Vol. 8.2017, 4, p. 441-461
|
Subject: | Consumer behaviour | Brand switching | Brand choice | Markenartikel | Brand | Konsumentenverhalten | Markenführung | Brand management |
-
A cross-cultural comparison of Muslim religious commitment on US brand switching behaviour
Saeed, Munazza, (2018)
-
Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time
Bogomolova, Svetlana, (2019)
-
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc, (2019)
- More ...
-
Managing service quality by managing the service customer
Govender, Krishna K., (1998)
-
Selomo, Madira R., (2016)
-
Employment creation in Kenya : exploring the Jua Kali enterprises
Mang'unyi, Eric E., (2018)
- More ...