Brand Choice Behavior as a Function of Information Load: Replication and Extension.
Year of publication: |
1974
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Authors: | Jacoby, Jacob ; Speller, Donald E ; Berning, Carol A Kohn |
Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 1.1974, 1, p. 33-42
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Publisher: |
University of Chicago Press |
Saved in:
Saved in favorites
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