Brand choice under perceived uncertainty : development and testing of a multiattribute choice model
Kristian Möller
| Year of publication: |
1977
|
|---|---|
| Authors: | Möller, Kristian |
| Publisher: |
Helsinki |
| Extent: | VIII, 154 S. |
|---|---|
| Series: | Helsingin Kauppakorkealoulun julkaisuja / B. - Helsinki, ISSN 0356-889X. - Vol. 25 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr. S. 134-141 |
| ISBN: | 951-699-146-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004824095