Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Dariyoush Jamshidi, Alireza Rousta
| Year of publication: |
2021
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|---|---|
| Authors: | Jamshidi, Dariyoush ; Rousta, Alireza |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 1, p. 151-176
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| Subject: | attitudinal loyalty | behavior loyalty | brand commitment | Brand loyalty | PLS-SEM | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Markentreue | Konsumentenverhalten | Consumer behaviour | Malaysia | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1809596 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012385182