Brand communication on social networking sites
Freya De Keyzer
| Year of publication: |
2019
|
|---|---|
| Authors: | De Keyzer, Freya |
| Publisher: |
Antwerpen |
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Social Web | Social web |
freely available
| Extent: | 1 Online-Ressource (circa 336 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, Universiteit Antwerpen, 2019 |
| ISBN: | 978-90-8994-203-6 |
| Other identifiers: | hdl:10067/1620980151162165141 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012597222