Brand communities : A literature review and future research agendas using TCCM approach
Year of publication: |
2021
|
---|---|
Authors: | Roy Bhattacharjee, Debashree ; Pradhan, Debasis ; Swani, Kunal |
Published in: |
International Journal of Consumer Studies. - Wiley, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2021, 1 (02.11.), p. 3-28
|
Publisher: |
Wiley |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Brand communities : a literature review and future research agendas using TCCM approach
Bhattacharjee, Debashree Roy, (2022)
-
Bhattacharjee, Debashree Roy, (2023)
-
Moharana, Tapas Ranjan, (2023)
- More ...